German luxury car maker Mercedes Benz on Wednesday announced the launch of ‘SLK 350’ in the country, priced at Rs. 61.9 lakh (ex showroom New Delhi).
“Last year, we were selling 3-4 cars (SLK 200) a month. We hope with the new SLK we will be improving that number,” said Mercedes Benz India Director (Sales and Marketing) Debashis Mitra, on the sales expectations from the new model.
The new car will come to India as a completely built unit (CBU) and will be available in petrol version, Mr. Mitra said.
Mr. Mitra said the recent interest rate hikes and increase in cost of petrol would not substantially impact the luxury car segment. “The industry will be impacted. We cannot say it won’t be impacted, but the growth rates are extremely impressive now. It will come down to impressive. But I don’t think it won’t go to low or something like that because it’s now growing at 50-55 per cent,” he said.
Mercedes-Benz India sold 5,819 cars between January and December, 2010, the highest-ever sales figure registered by the company in the country.
